Brand Language Analysis: Ford Mustang blow-dryer
Bachelor Industrial Design Engineering - University of Ghent Campus Kortrijk - January 2018
Skills: Adobe Photoshop - Adobe Illustrator - Drawing - Rendering - Siemens NX - VREDPro - Brand analysis
The goal of the project was to better understand the values and design choices of a certain brand and learning to apply these in a chosen product. I chose to analyse Ford Mustang and specified my analyse for the details to the '1967 Ford Mustang GT'. This analyse was done in Dutch and can be viewed in detail with this Link.
To challenge myself, I applied the brand-style to a product completely unrelated to the brand: a blow-dryer. I did this by iterating on the form (and details) of the blow-dryer, through a lot of sketching.
The final result is an advertisement poster that tries to incorporate the values of Ford Mustang, found in my analysis, as best as possible. There is also a second poster which shows multiple sketches that were made to come to the final concept. These can be seen underneath.
Renders of the final blow-dryer
The final blow-dryer was 3D modeled in Siemens NX 11.0 and rendered with VREDPro.
Advertisement poster
An advertisement poster was made of the final blow-dryer-design. This poster was made in the analysed style to visualize the look and feel of the brand. This poster shows how the final blow-dryer matches the Ford Mustang branddesign.
